Marketing Training

Marketing Training
13/09/27 Update


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Aims and features

Foreign affiliates and multi-national companies might have been having a hard time in entering into the Japanese market that is regarded as closed or unique. They are required to have excellent marketing skills to search what Japanese customers want and what kinds of services they expect in a foreign country that is different from their home countries or the global market.

Marketing consists of a set of "strategy" and "tactics".

"Marketing" is a word which indeed has broad meaning and various definitions. In a dictionary, marketing is defined as "a series of activities which companies promote to know the market orientations for effective distribution of their products/services toward customers" while some say it is a market research and some others say it means a kind of sales promotion activities. However, we recognize those activities such as market researches and sales promotions as one of means of marketing.
And "marketing" is a set of "strategies" companies need to grasp their business markets and "tactics" that are means to perform their strategies.

"STP" for strategy-setting

Strategy-setting for marketing means none other than that of management. "STP marketing" is an effective method of marketing strategy-setting to segment the market to grasp the company's right positioning and decide effective strategies for targeting. Although strategy-setting is basically the role of the management, every one of the organization is required to understand the strategies. To put it briefly, “STP marketing” is a framework by which you can decide how to break down the market and choose the market where you will be targeting.

[4P] for tactics-setting

After deciding strategies, corresponding tactics should be examined. That is identifying "How" to sell "What" "Where" at "What price" to take actual actions. These four fundamental factors for tactics-setting are called 4 P (stands for Product, Price, Place, and Promotion).

Every department should serve as "Marketing Department".

Marketing includes the entire processes until the products/services are thoroughly developed in the market, and is not any exclusive knowledge for a specific group of employees.
All members of corresponding departments such as research/development, planning, manufacturing, sales, and servicing are responsible for performing their duties understanding the strategies and instructions.

Insource’s marketing training focuses on approaches from a bird’s-eye view.

Marketing training of ours focuses on approaches from a bird’s-eye view such as environmental analysis and market observation instead of imputing specific methods of marketing. And so it is highly evaluated as a training that helps participants obtain management-perspective. Besides, we provide practical curriculum by customizing case studies and actual cases according to the business type of each client.
How about initiating marketing in your organization by attending our marketing training? We shall thoroughly support you to develop your strategies in Japan.

<Process>
Lecture
 What is marketing?
 The basic knowledge of marketing
   Marketing strategy
   Environment analysis
   Marketing mix strategy (4Ps)
 Points for products development
 Points for sales promotion
Exercise
 Product development and sales promotion

Track Record

The reason why our training is popular

We have been holding the training about 20 times a year. The training has been demanded by not only many companies but also each local Chamber of Commerce and Industry and municipalities anticipating policies formation.

Total participants
605(※Period covered:2012/4/1~2013/3/31)

Evaluation

Content: Understood well,
Understood

85.9%
Trainer: Excellent・Good
85.8%

Comments from participants

  • I thought marketing training must be too difficult for me, but in fact, it was enjoyable.
  • I got aware that factors of hits and failures are based on a certain law through reviewing various cases of success and failure.
  • I learned a lot of new perspectives to review our own services.

Our Coach

Instructors are chosen from among ex-management advisers or ex-consultants, accountants with rich experiences, and ones who served sales planning department for a long time. In marketing, it sometimes happen to take a method that matches the company or the organization from time to time. Marketing real experiences that come from extensive experiences of instructor is also very well received from participants.

Sample training program


Sample Program
Content
Method
  • 1.The basics and outline of marketing
    ~Strengthen the basis of marketing by understanding the essence.
    (1)How to initiate marketing.
    (2)What is marketing?
    (3)The concept of "brand" and its value
    (4)Actual processes
    (5)Merits of marketing
Lecture
  • 2.Marketing strategies and plans
    ~Acquire necessary skills such as how to collect and make use of market information to beat competitors.
    (1)Marketing planning
    (2)Market analysis
Lecture
Exercise
  • 3.Product planning of "Value which differentiates oneself from competitors" / strategy-setting
    ~What enables a company to keep growing apart from a price war?
    (1)How to find business chances in mature markets.
    (2)A trump card for success is the target customers.
    (3)Create the "value which differentiates oneself from competitors".
Lecture
Exercise
  • 4.Actual processes of successful marketing
    ~Learn marketing mix and strategy-setting which differentiates oneself from competitors.
    (1)The actual condition of aggressively changing distribution channels and its handling
    (2)Widely changing price strategies
    (3)New perspectives
    (4)Study cases
Lecture
Exercise
  • 5.Must-know latest trends of marketing
    ~Learn the future of marketing and the influence of IT Revolution.
    (1)Total-solution
    (2)E-business and e-business model
    (3)One-to-one marketing
    (4)Supply Chain Management and marketing
    (5)B2B and B2C marketing
    (6)The use of customer database
Lecture

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TEL:+813-5577-2273(Tokyo)

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