Foreign affiliates and multi-national companies might have been having a hard time in entering into the Japanese market that is regarded as closed or unique. They are required to have excellent marketing skills to search what Japanese customers want and what kinds of services they expect in a foreign country that is different from their home countries or the global market.
Marketing consists of a set of "strategy" and "tactics".
"Marketing" is a word which indeed has broad meaning and various definitions. In a dictionary, marketing is defined as "a series of activities which companies promote to know the market orientations for effective distribution of their products/services toward customers" while some say it is a market research and some others say it means a kind of sales promotion activities. However, we recognize those activities such as market researches and sales promotions as one of means of marketing.
And "marketing" is a set of "strategies" companies need to grasp their business markets and "tactics" that are means to perform their strategies.
"STP" for strategy-setting
Strategy-setting for marketing means none other than that of management. "STP marketing" is an effective method of marketing strategy-setting to segment the market to grasp the company's right positioning and decide effective strategies for targeting. Although strategy-setting is basically the role of the management, every one of the organization is required to understand the strategies. To put it briefly, “STP marketing” is a framework by which you can decide how to break down the market and choose the market where you will be targeting.
[4P] for tactics-setting
After deciding strategies, corresponding tactics should be examined. That is identifying "How" to sell "What" "Where" at "What price" to take actual actions. These four fundamental factors for tactics-setting are called 4 P (stands for Product, Price, Place, and Promotion).
Every department should serve as "Marketing Department".
Marketing includes the entire processes until the products/services are thoroughly developed in the market, and is not any exclusive knowledge for a specific group of employees.
All members of corresponding departments such as research/development, planning, manufacturing, sales, and servicing are responsible for performing their duties understanding the strategies and instructions.
Insource’s marketing training focuses on approaches from a bird’s-eye view.
Marketing training of ours focuses on approaches from a bird’s-eye view such as environmental analysis and market observation instead of imputing specific methods of marketing. And so it is highly evaluated as a training that helps participants obtain management-perspective. Besides, we provide practical curriculum by customizing case studies and actual cases according to the business type of each client.
How about initiating marketing in your organization by attending our marketing training? We shall thoroughly support you to develop your strategies in Japan.
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Lecture
What is marketing?
The basic knowledge of marketing
Marketing strategy
Environment analysis
Marketing mix strategy (4Ps)
Points for products development
Points for sales promotion
Exercise
Product development and sales promotion
We have been holding the training about 20 times a year. The training has been demanded by not only many companies but also each local Chamber of Commerce and Industry and municipalities anticipating policies formation.
Total participants
605(※Period covered:2012/4/1~2013/3/31)
Evaluation
Comments from participants
Instructors are chosen from among ex-management advisers or ex-consultants, accountants with rich experiences, and ones who served sales planning department for a long time. In marketing, it sometimes happen to take a method that matches the company or the organization from time to time. Marketing real experiences that come from extensive experiences of instructor is also very well received from participants.
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Contact us
TEL:+813-5577-2273(Tokyo)