Training for high brands industry

Training for high brands industry
12/10/18 Update
The aim of the training Line up Track Record Contact


Current situation of foreign-affiliated corporations in Japan

In high brands industry, it is required how images and appeals of the brands can be embodied and understood by customers rather than developing them since most of them have their headquarters abroad. It is the very important and difficult issue how headquarters distribute the consistent messages in cooperation with shops.
There are distinctive features that the products are expensive and the customers are often seniors. That is why receiving customers and handling complaints should be specialized. Careful development of the entire store including displaying products and receiving customers is required rather than individual efforts.

Training programs targeting all employees in foreign-affiliated companies

person in charge of shops

There seems to be often the case that who sells well and likes the brand itself is in charge of the shop. Since the quality of one-to-one sales is already high enough, shop development will be required to be learnt next.

Also, since there are quite many people who are not good at capturing matters conceptually, management by objectives, progress checks, numerical control are required.

shop staffs

It is natural that the level of customers' demand are usually high since the products are expensive and its customers are mostly seniors and at higher positions. It is extremely important to maintain high qualities of hospitality and reception.

It is also important to standardize qualities among all shops since there are many customers who like the brand and to visit stores more than one. The shops are required to raise the standard of services all together rather than on their own shop.

Besides, it is an important factor how effectively the leader who attended the briefing product can convey to staffs since the knowledge of products is essential.

headquarters

Works are clearly distinguished one another and assigned tightly (sales, development, layout, and so on). So that, the lack of communication between departments has also been an issue. In order to have a common understanding of the message that the brand cherishes, group training is recommended as a place for dialogue.

call center

Particularly since the products are expensive, customers tend to have strong feelings toward purchasing them. That is why inquiries and claims often get especially heavier and bigger. Also, it takes longer time to order products and get them repaired since they have their headquarters abroad.

The training to learn how to write proper adjustment letters and how to handle complaints understanding customers' strong feelings toward products are well received.

Customers' reviews

Overall participants
191名

Evaluation

Content: Understood well,
Understood
100%
Trainer: Excellent・Good
98.0%

Comments from participants

    • I realized we have same issues as other shops seemed to have, and was able to review them thoroughly through the works. Identification of improvement and proposal of issues were especially useful.
    • I recognized how important it is that superiors present clear targets in order to convey the management guidelines from the top to down thoroughly. When superiors are unsteady, subordinates never be able to have clear targets lost where to go. I would like to make use of the treatments that trust and motivate subordinates and what individual can contribute to the company as a concrete communication tool to improve one's business skills. Ultimately, I would like to give them feedback as an evaluation that satisfies them.
    • My first training of Management by Objectives was easy to understand. I learnt that "management by objectives" does not mean management of objectives, but means self-management using "objectives" as a tool. Also, I would like to make use of role-playing exercises at actual practices.

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