【公開講座】Strategic Planning

・Executives, division leaders and other senior managers involved in the formation and implementation of strategic planning.

・TOEIC Score 650 or Higher

Develop the best strategic planning to support your company’s goals. This course is designed to combine proven-by-practice methods with new insights and ideas from a wide range of current strategic thinking. Gain a wider perspective of management practice through breakout sessions, exercises and case applications. Bring your strategic dilemmas to this program and get direction on analytical and organizational approaches.

・ Identify strategic planning issues in order to develop a unique competitive advantage ・ Learn key analytical and conceptual approaches to expand your understanding of the marketplace ・ Align your organization with your strategic planning goals by integrating strategy, objectives, metrics and performance ・ Identify evolving strategic patterns and generate ideas on how they can be applied to your organization ・ Incorporate customer needs into your strategic planning ・ Use a case study to examine the strategic planning process in detail ・ Recognize how the actions of customers, competitors and your own company determine the outcomes in your markets ・ Determine the best approach to effectively implement your strategic planning

1. Strategic Planning Overview - State Key Definitions of Strategic Planning Terms - Identify the Questions That Strategic Planning Must Address - Identify the Analyses Typically Incorporated in Strategic Planning - Describe How These Questions and Analyses Can Be Organized into a Structured Strategic Planning Process 2. The Strategic Foundation - Differentiate Between Mission and Vision - Examine Core Values and Their Role in Strategic Planning - Articulate the Unique Value for Your Unit - Describe the Value of Purpose in Ensuring a High Performance Organization That Achieves Results - Develop a Mission and Vision Statement for Your Unit 3. Assessing the External Environment - Distinguish Between Macro and Market Environments - Identify the Macro and Market Trends That Are Shaping the Landscape - Describe How These Trends Will Affect Your Organization and Your Customers, and What That Means for Your Specific Unit’s Strategy - Determine Your Organization’s Performance Profile - Conduct a Competitor Assessment 4. Assessing the Internal Environment - Explain the Components of an Internal Assessment - Understand the Concept of Core Competencies - Conduct a VRIO Analysis for Identifying Competencies That Provide Sustainable Competitive Advantage - Appreciate the Importance of “Culture” in an Internal Assessment - Apply an Internal Assessment Diagnostic to Your Organization 5. Making Strategic Decisions - Describe How to Conduct a SWOT Analysis for Your Unit - Identify the Role of Data Synthesis, Insight, and Creativity in Strategic Planning - Learn How to Use a SWOT Analysis to Choose Your Strategic Imperatives - Understand the Potential Value of Scenario Planning 6. Building Your Strategic Plan - Identify Key Elements of a Good Strategic Plan - Begin Developing Your Own Strategic Plan - Begin to Craft an Executive Summary - Tap into the Wisdom of the Group Via Collaborative Sharing and Discussion 7. Communicating and Executing Your Strategic Plan - Articulate the Importance of Metrics and Accountability - Recognize How a Leader Builds Commitment Through Multiple Avenues of Communication Throughout the Execution Process - Describe How to Translate Strategic Imperatives into Goals and Actions for Your Unit - Identify Ways to Align the Organization Toward a Single Purpose

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